American Marketer

Events / Causes

Ritz-Carlton San Francisco updates property for breast cancer awareness

October 3, 2014

The Ritz-Carlton San Francisco The Ritz-Carlton San Francisco


The Ritz-Carlton San Francisco is revitalizing its National Breast Cancer Awareness Month activities with a number of offers.

Most ostensibly, the property signaled its commitment to the cause by illuminating its exterior with pink lights. Beyond this display, guests will be able to purchase items that both spread awareness and help fund the Breast Cancer Emergency Fund.

Helping out

For consumers who want to show their support during the month of October, The Ritz-Carlton San Francisco has some simple offers lined up and amenities in store.

First, the brand will be offering pink afternoon tea that will generate $10 for the Breast Cancer Emergency Fund with every reservation and and a blush-colored cocktail that will generate $1.

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Themed cocktail

The property also updated various amenities to reflect the month-long initiative. Pink surprises will greet guests throughout and pink card keys and turndown amenities will be available.

SF Ritz Carlton

From The Ritz-Carlton San Francisco

Other brands embellish their properties with pink offers during October.

For instance, Four Seasons Hotels and Resorts showed support for National Breast Cancer Awareness Month last October with a “Think Pink” campaign that spurred its chefs and mixologists to create pink cocktails, teas and desserts to benefit breast cancer charities.

To maximize the awareness generated by each property, Four Seasons invited its guests to share photos of Think Pink offerings. The Think Pink campaign followed the launch of the hotel chain’s culinary Web site and quickly positioned the brand’s passion for food to align with an admirable cause (see story).