American Marketer


Marc Jacobs supports children in need via Disney T-shirt

December 2, 2014

Disney commissioned T-shirt Disney commissioned T-shirt


U.S. fashion label Marc Jacobs has tapped artist Damien Hirst to create a limited-edition tee to benefit children in need.

Marc Jacobs often creates limited-edition T-shirts to lend support and build awareness for causes. By partnering with a well-known artist such as Mr. Hirst, consumers may be more inclined to buy with the charity initiative seen as an added bonus.

Marc meets Mickey
The fashion label shared its collaboration with Mr. Hirst on social media. In the post, Marc Jacobs explains that the shirt is an exclusive Disney commission.

Since the shirt uses a Mickey Mouse motif it is important to share that Disney gave Marc Jacobs and Mr. Hirst the go-ahead to use its imagery. Given Mickey Mouse’s connection to childhood, consumers may be more inclined to purchase knowing that it will benefit children.

Within the post on Facebook, Marc Jacobs notes that 100 percent of the proceeds from sales of the shirt will go directly to Kids Company. Many consumers find comfort knowing that donations made through the sale of branded items are allocated appropriately to a cause.

Marc Jacobs also included a 41-second video showing the production of Mr. Hirst’s spherical deconstructed Mickey Mouse motif being applied by silk screen machines.

Damien Hirst x Marc Jacobs Mickey T-shirt

The shirt can be purchased for $58 on Marc Jacobs’ Web site. Here, the consumer can also learn more about Kids Company, a nonprofit that provides practical, emotional and educational support to inner-city children.

Marc Jacobs has used T-shirts as a way to raise awareness for other issues as well. Pop star Miley Cyrus posed nude for Marc Jacobs’ skin cancer awareness T-shirts, with the slogan “Protect the skin you’re in” and was also the face of its spring 2014 campaign effort (see story).