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Hublot pushes all in with World Poker Tour collaboration

December 19, 2014

Hublot's Big Bang World Poker Tour Hublot's Big Bang World Poker Tour


Swiss watchmaker Hublot is continuing to show that its watches can suit any wearers’ interests with the introduction of a poker-themed timepiece.

In one way or another, whether it be an event sponsorship or a limited-edition watch, Hublot has a hand in a number of sports, such as dog sledding, Formula One racing, cricket and football. By offering consumers a wide range of options, a consumer with multiple hobbies and passions can turn to Hublot to express his interests through the brand’s watches.

Poker face
Hublot is the first luxury brand to partner with the international professional poker circuit as official timekeeper of the World Poker Tour. The partnership was announced at the World Poker Tour Five Diamond World Poker Classic, WPT Alpha8 in Las Vegas at the Bellagio Hotel & Casino Dec. 15-20.

To make its mark on the World Poker Tour, Hublot developed a Big Bang World Poker Tour wristwatch that was inspired by the high-stakes card game. The watch was presented at a Hublot even in Las Vegas that was attended by the watchmakers CEO Ricardo Guadalupe and a number of poker greats. poker tour event

Hublot event celebrating its partnership with World Poker Tour in Las Vegas

Hublot’s Big Bang World Poker Tour watch is black, red and steel to resemble the colors of common playing cards. At the 12, 3, 6 and 9 o’clock marks, a spade, club, heart and diamond are etched in the case dial to further connect the watch to the world of poker.

In a statement, Mr. Guadalupe said that, “We chose the World Poker Tour because its global presence, televised tournaments and quality of its players make it a benchmark in the game. I strongly believe that this field has great commercial and marketing potential. The tremendous success of our boutiques in Las Vegas and Macau are evidence of the possibilities. I am delighted with this great collaboration that awaits us."

Other watchmakers have looked to hit the jackpot in Las Vegas. For instance, Swiss watchmaker Richard Mille targeted affluent travelers with the debut of its second United States boutique in Las Vegas’ luxury shopping outpost, the Shops at Crystals.

The Richard Mille Las Vegas boutique officially opened in September 2013 and joined the Beverly Hills, California location as the timepiece brand’s second bricks-and-mortar location in the U.S. outside of authorized retailers (see story).