British department store Fortnum & Mason is offering consumers some relief on Boxing Day with its Lodge.
The Lodge offers guests an in-store place to eat, drink and relax with friends and family. Creating a space for consumers to relax and enjoy their shopping experience will likely create a deeper relationship between Fortnum & Mason and those consumers looking for a little reprieve this holiday season.
Holiday cheers
During the day the Lodge hosts a family-friendly atmosphere with a selection of meals, snacks. These options include Fortnum’s famous Welsh Rarebit, tarts and teas. Also, Fortnum & Mason’s honey is featured in different items.

Hot chocolate at the Lodge
At night, the Lodge transforms into a bar serving different arrays of vermouths, schnapps, cocktails and Champagnes. Spiked hot chocolate and mulled cider with sweet and savory fondues.
On Fortnum & Mason’s social sites the Lodge was promoted by asking consumers “In need of #BoxingDay indulgence?” The hashtag will also likely help direct gain attention to the Lodge from local shoppers who are active on social media.
{"ct":"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","iv":"1e16cd022fd05d69bfe19b1090efb392","s":"88786cfc81f0b8ae"}