American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Dave Charest

news@napean.com

Will sustainability thrive in the midst of the COVID-19 coronavirus?
How and why I am launching my luxury footwear brand
3 steps brands can take to boost bottom line by creating behavior change

Remote storytelling: Real-time persuasion in a virtual setting
The end of efficiency
Marketing psychology: 5 principles of human behavior

Why normality should never be an aspiration
4 trends in luxury accelerated by the pandemic
After COVID-19, changes in customer behavior are a certainty

Evolution of the virtual e-vent in fashion and retail
Shortening the recovery time for luxury retail: Re-boarding the workforce
Post-pandemic pivot: Being dynamic beats being efficient

How luxury brands can earn the loyalty of younger customers
How the travel and tourism industry can recover from COVID-19
How to be a successful and persuasive communicator while working remotely

Privacy will be the new luxury in travel post-COVID-19
Filling 5 consumer needs to ensure your brand survives COVID-19
Shape of post-COVID-19 retail

Voice of employee is brand’s greatest customer experience asset
How luxury brands can innovate in digital
7 rules for reinventing your luxury business model post-pandemic

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MOST POPULAR
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now