American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Erin Shea

erin@napean.com

62pc of affluent adults prefer to purchase online: report
Gucci shows digital dominance in Japan: L2 Think Tank
Ultra-affluent consumers spent 14.1pc less on luxury 2009-2012: Unity Marketing

Beverly Hills, Aspen had highest volume of luxury real estate sales in 2012: report
Affluent women control 68pc of household purchases: Luxury Institute
63pc of affluent consumers want to opt out of online tracking: Luxury Institute

Dior, Prada gain most post-Oscar buzz among China’s digital consumers: report
56pc of affluent Internet users made online holiday purchase: report
One-third of luxury marketers fail to optimize mobile commerce: L2 Think Tank

InterContinental shows digital expertise: L2 Think Tank
Affluent consumers rank Audi No. 1 luxury automaker: Luxury Institute
85pc of luxury marketers to significantly increase spend on digital: report

Hennessy, Johnnie Walker show dominance in digital realm: L2 Think Tank
98pc of affluent consumers shop online: Unity Marketing
Affluent consumers are 40pc more likely to purchase luxury via Web sites: report

70pc affluents remain optimistic about employers despite economic uncertainty: report
International consumer purchases tripled on Black Friday weekend: FiftyOne
Mobile trumps social to target influential affluents: Unity Marketing

Wealthy consumer confidence at all-time high: Experian
Estée Lauder, Lancôme sweep up competitors on digital: L2 Think Tank
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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now