American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Staff reports

news@napean.com

Why you are hearing from American Marketer
Editorial calendar for 2019-20
Register now: AMCX: Customer Experience conference New York Sept. 25

Kawhi Leonard/Nike lawsuit: Key to know who owns IP rights upfront
See our speaker line-up: Luxury FirstLook 2019 New York Jan. 16
Inviting opinion pieces on luxury issues, marketing, retail and media

Day’s wrap: Neiman Marcus, Rolls-Royce, Tamara Mellon, Nordstrom, McLaren and 24 Sèvres
An open letter from the digital advertising community opposing Apple Safari changes
Top 10 thought-leadership columns of 2017

The Yves Saint Laurent Museums: A portrait of the couturier as an artist
Inviting opinion pieces on luxury marketing
The rising mobile addiction of 21st-century moms

Social customer service on-the-go
Why SMS marketing is not dying
Getting smaller luxury brands mobile

How small businesses can take advantage of SMS
LATEST HEADLINES
MOST POPULAR
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now