American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

News

Personal luxury goods brands saw steepest value growth this year
Retailers should prioritize convenience, consumer connections: report
Affluent are early tech adopters: YouGov

Millennial millionaires not shying away from real estate investments
Secondhand accessibility leads to new luxury buyers: BCG
Louis Vuitton, Tiffany empower associates to streamline omnichannel experiences

Affluents primarily turn to social media for socializing
Number of Chinese ultra-affluents dips as wealth grows: Hurun
Emotion is the key to CX differentiation: Forrester exec

Luxury beauty thriving in China due to skincare, digitalization
Informal, individualized communications key to engaging China’s younger generations: Agility
Uncertainty in economy and politics unnerves luxury marketers, survey claims

Cosmetics industry tops fashion for sustainability media impact
Holiday sales growth projected to be steeper this year
Gen Z-friendly Louis Vuitton, Gucci most searched luxury brands

New York’s luxury real estate slump continues
UHNW wealth dropped in 2018 as priorities shifted to preservation
Audi finds most drivers curious, but uninformed about AVs

Register now: China Outlook 2020 conference Nov. 6 New York
Rental, subscription, resale offer opportunities for luxury brands
Pure-play etailers seeing fastest fashion ecommerce growth: Fashionbi

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now