American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

News

Ecommerce to eclipse bricks-and-mortar for holiday shopping
Consumers could be brands’ next influencers: report
Rolex, Cartier, Tiffany are luxury labels with strongest brand intimacy

Consumers moving from conspicuous to conscious consumption: Euromonitor
How luxury brands can revitalize WeChat growth in China
Broadening definitions of love, commitment present growing opportunities for diamonds

Surprise: 46pc more Chinese individuals at ultra-wealthy level
Affluent listening of podcasts by generation and gender up
Retailers, consumers hold differing views on inclusion, diversity: report

Adobe forecasts $143B in US online sales this holiday season
Curation of varied voices creates influencer impact for beauty brands
Consumers are buying into the new Bottega Veneta

Anxious, lost consumers hungry to connect: Forrester predictions for 2020
Luxury brands should leverage culture, contemporary image to attract Gen Z
Whisky value growth outweighs other collector assets: Knight Frank

Porsche No. 1 valued luxury brand worldwide, as Cartier swaps with Louis Vuitton for second place
Value, VIP perks drive loyalty for travel brands: report
BCG shares dozen new and emerging trends in luxury

Global luxury tourism to reach $831B this year with China, India driving growth
Accessibility, convenience top draws for online art buyers: Artsy
Sustainability emerges as top fashion sourcing priority: McKinsey

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now