- No categories
Whether or not industry practitioners agree with Google’s plan for cookie blocking, this is the inevitable future of marketing.
Marketers primed for growth in today’s hyper-competitive marketplace are using predictive analytics to gain a deep understanding of the customer base to maximize revenue, efficacy of marketing budgets and, of course, profits.
Amazon has been clandestinely operating a luxury retail site called VRSNL since September.
Drawing the attention of potential customers is a far cry from holding it long enough to make a sale.
Fashion is a high-risk business. For luxury retailers, as well as high street players who take their lead from the runway shows, financial success means getting a handle on which designers, collections, trends and “it” pieces will sell best.
As much as luxury marketers must remain culturally relevant, and streetwear and team sports including the NBA are important cultural touch points for the younger generation that Louis Vuitton and other legacy luxury houses must cultivate, this collaboration might be stretching the brand too far.
Bear in mind that just 7 percent of Chinese citizens have passports, compared to 40 percent of Americans.
Marketers might hate abiding by new data restrictions, but doing nothing is not an option – as they will soon find out.
Authentic goods that are altered can, depending on how extensively they are altered, turn into what the law considers counterfeits. That is what Rolex is claiming.
Four technology companies – Apple, Amazon, Alphabet (Google) and Facebook – have a collective market capitalization of more than $3 trillion. That is 15 percent of U.S. GDP.
Looking across the retail loyalty landscape, most programs focus on transactional loyalty, doing whatever it takes to make the next sale, which usually hinges on a discount. Not so for Sephora.
Considering the cultural diversity, geographic divide, challenging political and economic environment, brands would do well to take note of the key performance drivers and trends driving luxury consumption in India.
The Duke and Duchess of Sussex are reimagining the role of royalty in a 21st-century millennial way.
Consumers have changed tremendously in the past two decades, and businesses will fail if they cannot genuinely adapt.
Now that millennials – the largest American generation in history some 80 million-strong – are aging into the prime years for buying home furnishings, it should be glory days for furniture and home furnishings stores. But that is decidedly not the case.
The changing role of the store has far-reaching implications for the entire retail organization.
Artificial intelligence (AI) has shaken up customer service.
The initial delight around a curated advertising experience has been met with recent blowback around data privacy.
Whether it is streaming music, listening to the radio, or tuning into new podcasts, consumers are connecting with digital audio at an increasing rate. It is time for advertisers to take note.
Laws are changing. Tastes evolving. Disruptive products, ready to launch. Because of the many uses of cannabis, now is the time for the luxury and lifestyle industries to step in and figure out their cannabis play.
You have certainly heard of caveat emptor, putting the onus on consumers to garner the knowledge and legitimacy of a sale.
