- No categories
While luxury brands grapple with how business can rebound, they should consider a multitude of ways to democratize and knock down the barriers to entry.
Reaffirms faith in Bain forecast that overall luxury market in China will continue to sustain a compound annual growth of 9 percent to 10 percent through 2030.
Fear is serving as a crippling agent to some, while others choose to see possibilities.
Tough times bring out the best in most human beings and institutions. For luxury marketers preparing to reignite their businesses post-pandemic, it is key to stay adaptable, agile and sustainable during the next several weeks and months
As we are all dealing with the effects of COVID-19 on our lives, I want to share the main highlights of the Coronavirus Aid, Relief and Economic Security (CARES) Act and how to protect yourself and your family.
In the months to come, we will turn the corner on this, most businesses will revive, and the stock market will come back.
A recent lawsuit, filed in Texas and then transferred to New York, pits luxury fashion designer Sophie Theallet against Swedish discount retailer H&M.
What can a brand do to remain relevant during these testing times? How does it maintain mind share to be able to bounce back once this is all behind us?
Content discoverability is the second-most important digital transformation focus of publishers.
U.S. law has made it very difficult to hold online platforms liable for sales of counterfeits.
The Great Depression impelled a “waste not, want not” attitude that dictated consumption patterns for years.
Forty-five chief marketing officers pool their wisdom to help marketers adapt to a virtual business environment and keep their brands running.
All businesses need to immediately invest in quick digital wins and leverage this situation to learn quickly versus pull back and wait.
As the COVID-19 virus spreads and causes economic disruptions and unintended consequences in almost every industry, what marketing programs could you implement with little investment, short time-to-market, and an ability to generate additional revenue?
The city’s economy continues to decline, and people — expats, young native Hong Kong professionals, Chinese nationals — are leaving.
Marketing a new app can be a daunting task. There are the obvious channels such as mobile banners and pay-per-install social ads, but the costs can be prohibitive.
Marketing a new app can be a daunting task. There are the obvious channels such as mobile banners and pay-per-install social ads, but the costs can be prohibitive.
Discussing debt, spending habits, income – in essence, all things money-related – will go a long way toward preventing problems and arguments and unpleasant surprises in the future.
Unease over the virus has the potential to impact purchasing behavior to varying degrees.
Clearly, the next six months will be unlike anything we have seen since 9/11 or the financial crisis of 2008-09.
Does the luxury business follow a business cycle, or is it immune to the twists and turns of the global economy?
