- No categories
Only six weeks ago, there were many ways to view the brands in your life. There were business-to-business brands and business-to-consumer brands, vertical categories and all kinds of ways to categorize them. Now there are just two: vital brands and non-vital brands.
Only six weeks ago, there were many ways to view the brands in your life. There were business-to-business brands and business-to-consumer brands, vertical categories and all kinds of ways to categorize them. Now there are just two: vital brands and non-vital brands.
Nowadays, with the help of artificial intelligence, the customer is in control: able to research, ask questions, receive support and, in some cases, even purchase 24/7 without human intervention.
What are travel experts predicting for the future of travel post-COVID-19 pandemic?
Amazon Pay, Apple Pay, PayPal, Google Pay: alternative payments are a hot topic. And they are key to seamless checkout experiences, especially while consumers shop on their smartphones.
On April 2, the Court of Justice of the European Union (CJEU) ruled that online marketplace Amazon was not liable for trademark infringement for stocking infringing items for third-party sellers. The opinion failed, however, to address whether Amazon’s deeper involvement in many sales could be a basis for liability.
As the opt-in nature of marketing continues to increase, brands will need to offer the consumer more reasons to interact with them.
What once was a shining light in the consumer market has now gone dark and threatens to stay dark for quite some time.
Seventy-one percent of consumers report “quality of offering” as the greatest decider of loyalty, meaning a company with a quality product succeeds where a company that only has discounts on inferior products cannot.
With all face-to-face interaction currently replaced by technology, how can managers maintain their relationships with their team members?
When we begin to see a turn in the COVID-19 pandemic, the most important responsibility for business leaders will be to prepare a game plan towards full recovery.
The $400 billion U.S. fashion industry employs more than 4 million people, excluding retail positions. Retail positions continue to be the largest private sector employer, supplying as many as one in four jobs.
Reduced consumption leads to a decrease in the number of purchased advertisements.
It is impossible to discuss all aspects of the 880-page U.S. CARES Act in a short article, but a few sections may be of interest to the luxury market, particularly as they relate to their sales departments.
Fueled by access to the Internet and international trends, aspiring Indians want enhanced experiences that make their lives better. Cash-rich, time-poor middle class and upper middle class Indians are driving the rise in spending across categories.
The problem with display ads has never been the ads themselves, but poor measurement. Truth is, display ads are far more effective and valuable than given credit.
Unlike Instagram and Facebook, which serve as sources of news and social activism, TikTok remains a place for humor and entertainment, even in the face of the global healthcare crisis.
COVID-19-infected British Prime Minister Boris Johnson’s admittance yesterday to the St. Thomas Hospital in London after a deterioration in his condition brings to the fore a key issue: How to lead in a time of crisis, especially during a healthcare pandemic, when the leader himself is stricken?
Many marketers have come out describing this time of crisis as a “tightrope” for brands: those who engage with the crisis risk being seen as disingenuous, and those that continue with commercial activity risk being perceived as tactless.
Consumers collect all sorts of odds and ends on their travel. But the founder and joint CEO of creative communications agency Exposure has spent 39 years on a particular interest: collecting “Do Not Disturb” signs from hotels and resorts he has visited on his travels globally.
With most trade shows and other industry gatherings canceled at least through mid-year because of the COVID-19 pandemic, how can you keep your 2020 marketing plans relevant and thriving?
