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Premium brands can reap the benefits of Black Friday without compromising their exclusivity.
Today’s marketers are forever in search of the next breed of influencer. Megainfluencers, macroinfluencers, microinfluencers and nanoinfluencers are all in a marketer’s lexicon nowadays.
In the past, ad campaigns were run in the dark, with few insights into who was behind each promotion. Many marketers are still unaware that this is no longer the case.
As a new method of communication, social media enjoyed a Wild West flavor that often meant that the usual rules did not apply. The Federal Trade Commission has now made clear that is no longer the case.
As Alibaba marks 16 years of ecommerce in China and 11.11 enters a new decade, online retail in top-tier cities is saturating and its growth is slowing.
This year has seen a record number of companies having successful IPOs before ever reaching profitability.
TCPA suits can be a headache for companies who are their targets. Fashion and luxury goods companies considering using mass texts or phone calls need to be aware of the basics of this law and the pitfalls they might face.
After looking around the industry and studying the research and analyst reports, I find the conclusion unequivocal. American consumers are over their love affair with fashion. The fashion industry is on the ropes.
It is not as bad as you are hearing. It is temporary. It presents an enormous opportunity.
Most of what we call department stores these days are effectively large women’s clothing stores with ancillary departments for menswear and childrenswear, and perhaps toys and gift items.
Automotive brands must carefully identify targets and not be afraid to step outside their comfort zones.
In 2020 agencies of every size and type will finally take up the task of deconstructing and reassembling their model in the face of economic uncertainty, looming regulatory action and a compounding pressure to both perform and transform simultaneously.
Much like beauty, jewelry is a visual commodity, so a lot of influencer marketing in beauty primarily lives on visual platforms such as Instagram and Pinterest.
Burberry and luxury resale marketplace The RealReal recently announced a partnership as a step forward toward a more conscientious, environmentally sound future. But there is more to that.
Only by owning your audience can you control and dictate your margins.
Social values, storytelling and Instagramability have edged out craftsmanship, exclusivity and price as criteria of luxury – at least in the eyes of these millennial and Gen Z consumers.
The white-glove experience made possible by the concept of the little black book created a personal touch for shoppers and gave them a reason to keep coming back again.
While the world watched a tough, passionate 16-year-old from Sweden take on the very real and pressing issue of climate change, I kept thinking about the impact to brands.
Paris-based LVMH knows what luxury consumers want, and year after year it is successful in delivering it to them. But like any other big company, there comes a time when it reaches its zenith and starts to plateau.
In just five years’ time, Amazon has solidified its Prime Day holiday as a mammoth shopping event, and its impact is felt across every corner of the retail sector. Indeed, it has caused a midsummer disruption in today’s retail ecosystem.
With social media controlling the narrative and creative direction, capturing experimental setups and shows are presenting a challenge for fashion photographers.
