- No categories
These near-perfect replicas are virtually indistinguishable from the genuine article, sometimes even leaving consumers in the resale market unsure of what they are truly buying.
Not a lot of creatives learn about marketing, and not a lot of marketers learn about design.
For more than three decades, several global luxury brands have secretly subcontracted their embroidery work to Indian karigars, or craftsmen.
The INFORM Act will make it easier for consumers to identify exactly who they are buying from while making it harder for deceitful sellers to avoid identification.
The rental market slowdown is now here. What is next for owners and operators?
A bank account does not function like a safe deposit box where your money is kept segregated and available to you when you claim it.
The housing market in the United States is stabilizing in 2023, not crashing.
Influencers play a leading role in guiding purchasing decisions in Asia, with more than 80 percent of consumers likelier to buy a product if it has been recommended by a social media influencer.
Ramping revenue and scaling operations before you have defined a unique and sustainable market position can be risky in the long term.
With judicious planning and diversification of financial loyalty, companies may be less scathed when the next collapse occurs.
We should expect to see more high-profile unionization efforts and continued employee activism.
The appeal of jewelry goes well beyond its simple commodity value.
AI will not replace salespeople’s jobs, but will make them more efficient.
Iconic products represent their category as the first to come to mind when thinking of that category.
Big-name brands are at the epicenter of lawsuits challenging the use of buzzwords such as “clean” and “conscious” to describe products that, in the litigants’ view, do not fit these descriptors.
OpenAI’s ChatGPT, as an intelligent content engine, is the biggest threat to Google’s digital imperialism of the search and advertising business.
In a luxury brand, the top 5 percent of customers provide 40 percent of the sales. The next 15 percent of customers deliver the next 30 percent of sales.
Courts and legislatures have struggled with what responsibility online platforms have for infringing sales by independent vendors on their sites.
What differentiates Discord from Web 2.0 social media platforms – and makes it potentially appealing to consumer brands – is directness.
The received wisdom is that brands that serve the squeezed middle suffer worst in a recession and we are already seeing this in the collapse of brands such as Joules and Made.com.
As retailers look to 2023, they are facing uneven consumer demand, a rumored recession, and new federal and state regulations that could drastically alter the way they do business.
