- No categories
In the race to be first to market, is it a possibility that we are simply sprinting on a treadmill?
You have seen the stats: 78 percent of shoppers already use their smartphones in bricks-and-mortar stores, according to Google. Half of shoppers have also approached the checkout stand with coupons on the screens of their mobile devices.
This holiday season saw retailers accelerate the instrumentation of bricks-and-mortar stores to create interactive shopping experiences, which is a lot like their online counterparts.
Look around you: The consumer packaged goods arms race is on. It might not be a fight you started, but it is one you are going to have to join.
To say that the mobile marketplace is a crowded one is certainly an understatement. That is why the biggest issue facing mobile development and distribution is, was and will continue to be discovery.
Employees using their own devices to access company data can indeed pose a threat to company security.
With Valentine’s Day fast approaching, the impending date has us all watching brands’ tactics for creatively grabbing customer attention to encourage rich engagement and purchases. But take note as these clever and interactive ideas are not limited to Valentine’s Day.
The shift in consumers’ content consumption behavior from desktop to mobile creates a unique set of challenges for publishers and content providers.
Combine the information-rich online platform – data mining – with the geographic-specificity of mobile and the high touch service of a bricks-and-mortar retailer, now that is something I can believe in.
It happens all the time. Fresh technology is developed, creating a new business or marketing channel. In the late 1990s, it was email marketing and ecommerce. In the 2000s, it was social marketing. Now, we are seeing it all over again with mobile.
Affluence is not a social class, a state of mind or even a lifestyle. It is an economic condition. All affluent people have one thing in common: they have money to spend.
No one under the age of 25 knows what it is like to be stumped.
As media proliferation continues to affect advertising budgets, managing your unique brand position becomes increasingly difficult.
I believe we are in the midst of a ten-year disruption cycle which started with the launch of the iPhone in 2007.
Overall during the 2013 holiday season, mobile sales represented 16.6 percent of all online sales, up more than 46 percent from the comparable quarter in the prior year. Not surprisingly, the affluent are playing a big role in the overall digital shopping trend.
Apple is doing more than partnering with other brands to solidify its position as a luxury brand itself. Its hiring of Burberry CEO Angela Ahrendts is widely seen as indicative of Apple’s interest in luxury marketing.
Examples of how retailers can better engage with customers and prospects via augmented reality.
Until now, it has been up to consumers to locate the information they need or want on their mobile devices. In 2014, this will change.
The foundation of a great luxury retail organization is the quality of the components used to create its products.
Is Facebook’s recent shift from engagement and affinity ads to performance-based social ads bad for the social network?
Today’s luxury market is dominated by cash over credit, quality over quantity, experiences over possessions, happiness over power, distinction over popularity, planning over impulse and fun over status.
