American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Editorials

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Call to luxury marketers: Heed what your colleagues have to say about next steps
It’ll be OK
Employee loyalty, already strained pre-virus, now under severe test with furloughs and layoffs

New York, big domino of luxury, falls silent
Luxury marketers: Keep calm and carry on
6 luxury trends from 2010-19 that will leach into the Twenties

Luxury fashion will have to shed its opacity
Cadillac’s problem is not tech. It is something else
Marketers should prepare for Plan B

Why you are hearing from American Marketer
Introducing American Marketer
Karl Lagerfeld ends an era with his passing at 85

Outlook 2019: Question for luxury brands – Who are you?
International order in jeopardy as nationalist growl turns to roar
Worst-case scenario for luxury biz if North Korea implodes

Should media brands trust social platforms?
What the UK’s anti-EU vote means for luxury
Luxury branding for today’s woman: What has to change

Condolences pour in for Zaha Hadid, architect and luxury brand collaborator
After Mobilegeddon, focus on site search for mobile-friendliness
Silence on Net Neutrality reversal will throttle mobile innovation

LATEST HEADLINES
MOST POPULAR
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now