Marketing

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Luxury Daily Awards 2022: LVMH, Saks, Vogue, Bain and Bernard Arnault

Making TikTok video creative better

Going global to local with data-driven creative

How marketers can deliver optimal customer experience

Bridalwear battle, in era of social media, is cautionary tale for self-named brands

How social media marketing could hurt your business

Embracing installment plans, incrementality and in-store sales attribution

Metaverse opens new universe for brands

How retailers and brands can use the metaverse in 2022

7 trends that will make or break your client relationships

4 critical elements to improve digital branding efforts

4 mistakes ecommerce marketers make when measuring return on ad spend

Indian consumers shifting from status signaling to self-transcendence

5 factors affecting PR in 2022

World War Z: Connecting with the largest generation in US history

How the pandemic is reshaping luxury and consumer attitudes

Luxury’s perception evolves as the business grows more inclusive and attainable

Apple’s crucial IDFA change: 3 tips for strengthening brands with first-party data

How brands can use data to make digital experiences more human

How to produce effective digital content

Challenges and opportunities that deliverable-based pricing represents to marketing