American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Software and technology

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Determining retail point-of-sale investments with a measured approach
5 reasons to advertise on TikTok
How sneaker raffles spell out the bot problem for retailers

How hybrid work can advance sustainability in the workforce
How AI can limit damage from fraudulent claims targeting luxury retailers online
How AI empowers audio marketing

3 ways AI helps advertisers measure campaigns better
9 counterintuitive trends in AI
Have your digital marketing assets outgrown Google Drive?

Treasure Data named leader in debut Gartner Magic Quadrant for customer data platforms
AI will make analytics an essential input to creative
How marketers should look beyond third-party cookies with Google Chrome phaseout

What US small businesses think about AI
5 ways to optimize your resume for AI tools that recruiters use
Using AI to enhance retail experiences

Harnessing AI: How to mitigate risks
Green IT: Next era of enterprise tech is sustainable
Engineering Las Vegas hospitality for CX and efficiency

Upping the retail experience with conversational search
Benefits of embracing the customer effort score
Generative AI’s role in reshaping brands’ audio marketing

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now