American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now
Asian affluent consumers’ mindset post-pandemic
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US luxury wine industry: How the COVID-19 pandemic differs from the Great Recession

Josie Maran cosmetics trademark case tests strategy of controlling branded product sales on Amazon
Global wealthy begin shift to sustainable investing with pandemic overhang
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Subscribe now: Full access to 90,000+ articles, reports, videos and images
High-value country house market is strongest performer in UK: Knight Frank
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US luxury is well positioned to recover post-crisis: Coresight
5 consumer segments will shape demand post-pandemic, with shift in values: EY
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Key issue to consider: Brand DNA versus customer DNA
5 steps to turning a brand’s sales force into a relationship-building team post-pandemic
Louis Vuitton is top-ranking luxury brand for brand value

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Kering publishes first biodiversity strategy as part of ambitious sustainability push
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The pandemic recession demands a digital response
Media could have more important impact on luxury business: Launchmetrics
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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now