American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now
Happy Fourth of July! Let freedom ring!
How PR can help you salvage the second half of 2020
French jeweler Boucheron, with “For Better and For Worse” podcast series, launches episodes on the Marlboroughs and Curzons

Combined net worth of billionaires up by $796B to $7.6 trillion in 2019
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What Google’s new policy on counterfeit goods listings means for luxury brands

Agility Research to present Zoom webinar on how COVID-19 has changed luxury in Asia
How fashion brands’ new creative direction is affecting content production
Affluents in China, US, UK and France shift to sustainability in intention to purchase: study

How luxury fashion brands’ new creative direction is affecting content production
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Sohm v. Scholastic Inc. decision points to cost-effective ways to register copyrights

FHCM, in nod to times, picks Launchmetrics to digitize Haute Couture Week and Paris Fashion Week Men’s edition
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3 marketing must-haves to prepare for a renewed COVID-19 lockdown

Unique challenges of marketing to moms amid COVID-19
Instagram-active UHNWIs are re-engaging with travel and luxury goods
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Affluent consumers expect pandemic to drag on: YouGov
Subscribe now: Full access to 90,000+ articles, reports, videos and images
Subscribe now: Full access to 90,000+ articles, reports, videos and images

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now