American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now
Privacy will be the new luxury in travel post-COVID-19
Beauty industry not hit as hard as other sectors by pandemic
Book excerpt: The End of Marketing

Coronavirus killed the modern aspiration economy. What comes next?
Half of fashion suppliers will face financial issues in next six months
How AI can help retailers using markdowns to dispose inventory

5 steps to compelling digital brand stories
Filling 5 consumer needs to ensure your brand makes it through COVID-19
Filling 5 consumer needs to ensure your brand survives COVID-19

Shape of post-COVID-19 retail
Voice of employee is brand’s greatest customer experience asset
10pc increase in online penetration could cause 5pc drop in store profitability: McKinsey

Status spirits market on the rise, and likely to endure recession
How luxury brands can innovate in digital
Will brands need to reposition post-pandemic?

Which shopping malls are recovering faster in China?
Louis Vuitton retains position as world’s most valuable luxury brand
Luxury draws more first-time buyers online than other retail verticals during lockdown

How HENRYs have redefined modern luxury
Premium publishers experiencing slight rebound in ad spend projections
Podcast: Euromonitor’s Fflur Roberts on long-term lull seen in global luxury over COVID-19

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now