American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now
China’s wealthy are bouncing back, hinting at potential rebound elsewhere
Americans staying positive despite the hard times: report
State of digital payments acceptance in US online retail

It’ll be OK
Diane von Furstenberg’s Asia-Pacific head of biz dev on Shanghai Fashion Week
LVMH watch brands ditch Baselworld, following Swiss rivals in vitriolic split

Luxury conversion rates online trending similar to essentials, omnichannel businesses
How can brands ride on China’s rebound from COVID-19?
How Chinese shopping habits have changed after COVID-19

EU high court rules Amazon not liable for stocking infringing items sold by merchants on its platform
Who are the third-party platforms driving luxury ecommerce?
Consumers spending less on luxury, fearing job losses and economic uncertainty: report

Below-the-line marketing may be key to new brand experience
Store closures cleave retail into haves and have-nots as March revenue drop is worst on record
Luxury market will take years to recover from COVID-19

Right discount: Best coupon marketing strategies for 2020
Managing remote teams: 8 mistakes to avoid
IMF’s take on lockdown: “Worst economic downturn since the Great Depression”

LVMH Prize’s top gong scrapped for this year over COVID-19
Brands should nurture loyal wealthy customers as retention is key to bounceback
12-step pre-recovery checklist for CEOs

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now