American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now
Asia’s embrace of luxury products, experiences
Luxury set to buck the frugal trend
The niche world of ultra-luxury brands

AI-powered chatbots will boost fashion CX
Adding luxury luster to jewelry ecommerce
Women comprise 54pc of luxury homeowners under 35: report

Switching from Universal Analytics to Google Analytics 4
7 luxury myths killing brand performance
Are luxury ‘superfakes’ really a threat?

Lessons from Ulta Beauty: My experience merging creative with strategy
Acknowledge Indian craftsmanship in fashion
Volkswagen Group boosts partnership with Lucasfilm at SXSW 2023

Online marketplaces prep for new transparency law
5 rental market trends to watch
Marketers and the banking business

5 reasons why the US will dodge a housing market crash soon
HNW investors to stay the course – for now
An influencer strategy for Chinese revenge buying

How to own your market
Impact of Silicon Valley Bank’s collapse on startup lending
How upcoming labor law changes could affect retailers

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now