American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now
Sotheby’s Wine generated record $118M at auction last year
What we learned from Luxury Society Keynote Geneva 2020
Worldwide female income to reach $24 trillion this year, impacting product design and marketing

Coronavirus management: Are retailers taking the correct steps?
Millennials most affected by coronavirus: Study
Millennial and Gen Z consumers value transparency, tech for financial management

Where the ultra-wealthy spend: New York, city homes and Hermès handbags
Email, search most effective digital marketing channels to drive online store visits
Google parent Alphabet, Facebook duopoly to overtake TV spend for first time

Ascendant China has more billionaires than US, India combined
Nike suit showcases new world of counterfeiting and responsive strategies
Publishers shift focus from advertiser to customer

Managing the commercial impact of the coronavirus: An effective supply chain response plan
Baselworld follows Watches & Wonders Geneva in pulling world’s largest watches and jewelry show
Affluent Indian consumers drive demand for platinum jewelry

Ruder Finn & CSG 2020 forecast shows silver lining in the China luxury market
241,000 tons of CO2 annually: Fashion must rethink wholesale buying process
Significant gaps between customer expectations for personalization and retailer execution

Rising digitally savvy middle class to fuel India’s appetite for luxury
Shift in customer service can help beauty brands tackle scrum
Shopping trending big on Instagram, opening opportunity for luxury brands

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now