American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now
How social media marketing could hurt your business
Looming choice: MOVID or NOVID?
Embracing installment plans, incrementality and in-store sales attribution

New York fashion model, creative agencies on hook for higher licensing, pay?
Metaverse opens new universe for brands
High evidentiary bar needed for trade dress protection

Convergence of luxury and anti-money laundering
Will brands incur admin, financial burdens of work-from-home trend?
What luxury customers want from bricks-and-mortar retail

Brands must bridge the digital-physical divide
Time for luxury brands to open their metaverse flagship store
Tighter returns policies, packaging as storefront to define Retail 2022

Retail will retain pricing power in 2022
How retailers and brands can use the metaverse in 2022
2022: The luxury phoenix moment

7 trends that will make or break your client relationships
Brands herald 2022 with new tech and legal strategies
4 critical elements to improve digital branding efforts

4 mistakes ecommerce marketers make when measuring return on ad spend
What will successful ecommerce marketing look like in 2022?
Indian consumers shifting from status signaling to self-transcendence

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now