5 marketing requirements for luxury customer engagement in 2015
In 2015, the biggest challenge for luxury marketers will be to gain a much better understanding of what customers expect in terms of significantly improved customer experiences.
Search Results for:
Lyst consumers spent 68M minutes on platform in 2014
Fashion ecommerce platform Lyst has crunched the data from sales on its site to produce the year’s highlights and product winners for 2014.
Gucci, Ralph Lauren are 2014 digital geniuses: L2
While less than 5 percent of luxury fashion sales stem directly from ecommerce, half of total sales are influenced by a consumer’s digital interaction, according to a new report from L2.
Jaguar Land Rover continues windshield technology advancements
British automaker Jaguar Land Rover is working to eliminate drivers’ blind spots through the introduction of its 360 Virtual Urban Windscreen technology.
Use mobile to make customers feel cared for: report
Brands should expand their mobile strategy to ensure that customers feel cared for amid a blurring of the lines between customer service, information technology and marketing to avoid damage to bottom lines, according to a new study by Millward Brown.
How mobile changes marketing
In 1498 Aldus Manutius of Venice produced a book catalog and used it to promote his recent publications. In itself that may not sound particularly interesting, but at the time this was a major advance in commerce: for the first time the prospective buyer did not need to be face to face with the merchant to browse, select and purchase goods. It was the first example of direct marketing.
Hennessy uses personalized engravings to promote holiday gifting
LVMH-owned cognac maker Hennessy is encouraging gifting of its bottles with personalized options this holiday season.
Brands need to adapt to remain competitive: report
Affluent consumers have recovered from the recession, but their willingness to spend is reserved, according to a new report from Unity Marketing.
ABCs of content marketing and why it matters to brands
Traditional marketing is becoming less powerful, interesting, accessible and useful to companies and prospects.
Chinese consumers plan to spend the same or more next year: report
Ninety percent of mainland Chinese consumers plan to maintain or grow their spending in 2015, according to a report by Ruder Finn and Ipsos.