Last millisecond still exists, certainly, but the overwhelming convergence of mobile and in-store – consumers browsing on their smartphones, then shopping at a bricks-and-mortar location, mobile couponing or showrooming – gives the concept an entirely new context.
The value of goods and services in the luxury sector grew about 28 percent from 2010 to 2013, according to a new report by the European Cultural and Creative Industries Alliance.
Luxury brands are becoming increasingly active in digital media, and consumers are finally catching up with them, engaging with content and sharing it with their own networks, according to a new report by PM Digital.
Marketing around the holiday season will always be a highly competitive and rather expensive undertaking, but it is a critical point in time for advertisers and one they cannot get wrong.
Neiman Marcus’ is offering an exclusive collection of Hermès handbags available through Hermitage Auctions.
McLaren Automotive is opening its second retail showroom in Australia, expanding to other states in the island nation.
Even with a projected slowdown of luxury goods on the horizon, affluent consumers will spend an estimated $11,000 on gifts this holiday season, according to a new survey by Deloitte.
Several luxury automakers are hosting winter driving events this season to interact with consumers and expose their vehicles in tough driving conditions.
Private aviator Sentient Jet is teaming with the National Hockey League’s Nashville Predators to accommodate the premium partners of the team.
Movember has grown faster and bigger than a hormone-powered Fu Manchu. Now in its eleventh year, the phenomenon is not only a bona fide grassroots health awareness movement, it is a brilliantly executed marketing campaign.
