Macallan explores its 6 pillars with Mario Testino behind the lense
Scottish whiskey distiller The Macallan has recruited fashion and portrait photographer Mario Testino as its fifth Master of Photography series.
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98pc of executives report impact from formal listening programs: survey
Listening to consumers is often thought to be key for brands looking to personalize experiences, but only 25 percent of C-suite executives have a formal listening program, according to a new survey conducted by Shullman Research Center.
Why now is the time to invest in iBeacon technology
The possibilities for iBeacons are countless, but the window to be an early adopter of this new technology is shrinking by the minute.
Gemfields continues industry transparency with charitable collaboration
Colored-gemstone maker Gemfields is showing its support for World Aids Day with the launch of a limited-edition bracelet.
BMW showcases Roy Lichtenstein “Art Car” at Art Basel
German automaker BMW is supplementing its official partnership of Art Basel Miami Dec. 4-7 with a number of initiatives that elevate the brand’s visibility among the ultra-affluent consumers roaming about.
Baccarat honors past influences on fragrance industry with limited-edition scent
French crystal maker Baccarat is extending the longevity of its 250th anniversary celebration with a limited-edition fragrance steeped in heritage.
Audi furthers dealer digitization at LA Auto Show
Audi of America is demonstrating an interactive digital screen at the Los Angeles Auto Show that will likely become, in one form or another, a common asset within dealerships and showrooms.
Changing landscape of mobile commerce and what it means for brands
As impressive as mobile phone growth is over the next three years, there is a consumer behavioral shift that is equally as important to note.
Affluents spend 15pc more in-store than online: report
Most affluents tend to shop in-store, but one-fourth of these consumers consider online a better option, according to a new report from Unity Marketing.
Maserati looks back to origins by honoring entrepreneurs
Italian automaker Maserati is teaming with the Centre for Entrepreneurs to determine 100 of Britain’s most successful entrepreneurs to celebrate 100 years of Maserati.