Bentley introduces philanthropic efforts to Power on Ice
Bentley Motors is spinning its Power on Ice event this year with a philanthropic addition that allows consumers to enter to win a spot at the driving experience.
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4 trends developing in content marketing in 2015
Content marketing has shown tremendous growth in 2014, but what are some of the trends to look out for in 2015? How can brands and publishers take advantage of these trends?
Longchamp invites consumers to Paris store opening with live-stream
French apparel and accessories brand Longchamp is feting its store opening on the Champs Elysées in Paris with a live stream of the event and social media content.
Rolls-Royce welcomes record number of apprentices
Rolls-Royce Motor Cars is opening up its apprentice program to a record number of young individuals for 2015.
Philanthropic work changes brand presence in home countries
MIAMI – Philanthropic efforts have been enacted by many brands worldwide, but when it comes to efforts in Italy, the home country of many luxury houses, internal philanthropic works are sparse, according to an executive from Tod’s at The New York Times International Luxury Conference Dec. 3.
5 tips for personalized mobile messaging that breaks through holiday noise
Knowing customer preferences using mobile data can provide the fodder for mobile campaigns that are as personalized as the holiday lists that shoppers have stored on their smartphones and tablets.
Kering exec: Boundaries between luxury, fashion, art are porous
MIAMI – Technology and art are natural partners of luxury brands, but these partnerships are most effective when the parties stay true to themselves, said an executive from Kering at the New York Times International Luxury Conference Dec. 2.
Gucci and LACMA build friendship through partnership
MIAMI – Creating a long-term partnership allows brands to create not only a collaboration, but also a friendship with organizations that can lead to multi-year campaigns, according to an executive from Gucci at The New York Times International Conference Dec. 2.
A $30,000 smartphone with four wheels and a motor
If you ask most people to name the most expensive computing device they own, they will likely name their laptop or television. But for most Americans, the answer is actually sitting in their driveway.
Marc Jacobs supports children in need via Disney T-shirt
U.S. fashion label Marc Jacobs has tapped artist Damien Hirst to create a limited-edition tee to benefit children in need.