Every so often, I read an editorial or opinion piece that bemoans mobile technology’s takeover of our work-life “balance.” The popular belief is that smartphones are turning human beings into workaholics, 24/7 mobile addicts or both.
Swiss watchmaker Breitling is helping the Aircraft Owners and Pilots Association celebrate its 75th anniversary, highlighting its aviation heritage.
LVMH Moët Hennessy Louis Vuitton’s United States-based brands are furthering their commitment to gender equality with the signing of the United Nations’ Women’s Empowerment Principles.
The Estée Lauder Companies is continuing its support of breast cancer education and research through a user-generated content hub that shares survivors’ narratives.
In the luxury category, finding a story to tell about the brand is not hard. What is harder, but worth doing, is the brand telling an archetypal story about the customer.
Mobile programmatic is a fundamental shift in how advertising has been done. The transition is very similar to what happened with digitalization of stock markets.
French furniture company Roche Bobois is celebrating its 40th anniversary in the United States with a collaboration with American designer Stephen Burks.
Spirits brand Johnnie Walker is reaching out to its aspirational consumers with a chance to win a driving experience with Formula One driver Jenson Button.
Swiss watchmaker Breguet is bringing an exhibition to Moscow that will highlight the innovation and history of the brand.
Mandarin Oriental New York is providing guests a specialized guide to New York that highlights fashion designers Kate and Laura Mulleavy’s perspective of the city.
