Wedgwood saves heritage collection through crowdfunding
British porcelain maker Wedgwood is keeping its historical archive intact thanks to a public donation campaign that raised money through texts and online.
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Measuring the quality of mobile campaigns and user engagement
Most brand marketers today still believe that click-through rates are the best indication of user engagement and media quality measurement in mobile advertising. Not so.
Ritz-Carlton San Francisco updates property for breast cancer awareness
The Ritz-Carlton San Francisco is revitalizing its National Breast Cancer Awareness Month activities with a number of offers.
Hublot presents Ferrari racing simulator to Middle East
Swiss watchmaker Hublot opened a pop-up store in the Grand Atrium of the Dubai Mall to kick-off the first Hublot Challenge with its Ferrari F1 racing simulator.
Land Rover shows off vehicle strengths, nature in legacy journey
Land Rover North America is inviting fans to follow along on a 1,000-mile trek across the United States to celebrate the 25th anniversary of the “Great Divide Expedition.”
Veuve Clicquot taps young designers for limited-edition packaging contest
LVMH-owned Veuve Clicquot is adding a charitable element to its traveling mail-themed effort by asking consumers to design a branded mailbox.
Adjacent luxury real estate markets surging in US: report
A new report by Coldwell Banker found that areas adjacent to luxury hubs are benefiting from rising prices and dwindling inventory.
Ford borrows a better idea to get closer to customers
In the late 1960s, Ford Motor Company’s advertising proclaimed that the automaker had “a better idea.” During Advertising Week in New York, the company admitted that its mobile learnings have come in large part from others.
Dior aligns with charitable cause through online auction
French couture house Christian Dior is hosting its seventh annual auction to benefit Look Good Feel Better, a charity aimed at improving the self esteem of women undergoing cancer treatments.
Louis Vuitton teases art center opening with multimedia runway show
French apparel and accessories brand Louis Vuitton used its spring/summer 2015 women’s wear show Oct. 1 to give its fans and attendees a sneak peek at the soon-to-open Fondation Louis Vuitton.