Baccarat elaborates on inspiration in Paris retrospective
French crystal maker Baccarat is continuing its 250th anniversary celebration with an upcoming exhibit at the Grande Galeries of the Petit Palais in Paris.
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Building long-term sustainable revenue from audiences
The last 10 years has seen unprecedented investment in ad technology. According to Brian Andersen, partner at Luma Partners, this has amounted to $5 billion in venture capital, which has created an ecosystem of more than 200 venture-backed companies in the video ad ecosystem alone.
Rolls-Royce celebrates addition of 100 employees
Rolls-Royce Motor Cars is boosting its reputation in Britain with the addition of 100 permanent jobs in the manufacturing areas of the company.
Saks Fifth Avenue to open in San Juan
Hudson’s Bay Company is planning to open Saks Fifth Avenue in San Juan, Puerto Rico, next year.
Veuve Clicquot introduces brand inspired shoes at polo event
LVMH-owned Veuve Clicquot is joining with Charles Phillip Shanghai to create a shoe collection that will be sold at its Polo Classic event in Los Angeles.
Apple Watch gains attention at Colette Paris showcase
The Apple Watch will be present for one day only at Colette Paris to bring the new technology to the store’s typical luxury goods consumer.
What can the Wolf of Wall Street teach us about mobile marketing?
Mobile advertising methods have recently been brought into question by a small proportion of companies exploring the benefits of ad trading.
Kenzo makes water fashionable with evian partnership
French fashion label Kenzo is teaming up with French mineral water brand Evian for a limited-edition bottle.
Personalization: Tailoring the luxury experience without the pitfalls
Luxury brands can now capitalize on these greater data insights and tailor a customized experience for consumers – a powerful strategy if used correctly. But get it wrong and the results could be devastating.
Michael Kors rejuvenates Watch Hunger Stop with limited-edition timepiece
U.S. fashion label Michael Kors is continuing its efforts to stop world hunger with a host of initiatives in honor of World Food Day on Oct. 16.