Ritz-Carlton blends Make-A-Wish campaign with larger philanthropy vision
The Ritz-Carlton is donating up to $100,000 to the Make-A-Wish Foundation Dec. 9-20 through a gift card initiative stemming from its Community Footprints canopy program.
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Mobile ad measurement: The impediment to mobile ad industry scale
We all concede that there is a huge gap in traditional mobile advertising measurement. Since the prevailing standard for measurement is clicks, advertisers put all their efforts and confidence in measuring clicks as a barometer for campaign success.
Chanel shows collection and film in Dallas to reaffirm relationship with US
French atelier Chanel is screening its 30-minute documentary in Dallas’ Fair Park prior to its Métiers d’Art collection called “Paris-Dallas” to remind consumers of the connection between the fashion house and the United States.
How to predictively target mobile buyers: Evolution of ad targeting
Targeting involves a lot of guesswork. Just because someone visits a site, dwells on a profile or engages with some content does not necessarily make him or her a prime candidate for your campaign.
Predictive mobile real-time bidding: The killer app for Big Data
Contrary to industry misperception, real-time bidding does not devalue inventory, bid on remnant inventory, compromise brand safety or hurt the relationship between advertisers and publishers.
Burberry leads digital fashion pack for third straight year: L2
More than one in five fashion brands upgraded their Web site in 2013, evincing an industry-wide push to catch up to digital trailblazers such as Burberry, Gucci and Ralph Lauren, according to L2 Think Tank’s latest digital index.
Tag Heuer fetes 2013 McLaren collaboration with $14K watch
Swiss watchmaker Tag Heuer is continuing its nearly 30-year partnership with British automotive company McLaren with a new watch that celebrates the automaker’s MP4-12C 2013 model.
NetJets flys in force to Art Basel Miami
Berkshire Hathaway’s NetJets is sending around 200 flights in and out of the Art Basel Miami Beach show Dec. 5-8 for its customers who will stay in the brand’s expanded private lounge.
Key tips for a mobile-first approach to marketing
Mobile open rates of email are 48 percent in the U.S. and 55 percent for the retail industry, social sharing on mobile occurs twice as often as shares on the desktop, and redemption rates for mobile coupons are 10 times higher than those of traditional coupons.
Cartier showcases legacy of art and design at Paris exhibit
France’s Cartier is honoring its heritage with an exhibit inside the Grand Palais in Paris that allows visitors to explore the jeweler’s role in the history of fine jewelry as art.