American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. AM Test Article
  2. Green is the new black: Backing the Fashion Pact
  3. Seabourn extends UNESCO alliance in preservation push
  4. Owning the customer experience in an Amazon-disrupted market
  5. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  6. Luxury brands need to change their marketing strategy for India
  7. Natalie Portman, Rihanna join Dior in declaring what they would do for love
  8. Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
  9. In today's crowded fashion world, quality beats quantity: Jason Wu
  10. Brands celebrate International Women's Day with events and promotions

Holistic approach needed for Instagram success: Fashionbi
October 25, 2016
How to drive influencer engagement through retail
October 25, 2016
How to get mobile-ready this holiday season
October 25, 2016

Luxury market to see 4pc compound annual growth revenue increase by 2020
October 24, 2016
Apple corrals upscale consumers’ desire with iPhone 7 launch: report
October 24, 2016
Affluent consumers look to feel happy about purchases above all else: report
October 24, 2016

SMS is not email
October 24, 2016
Marc Newson, Jaeger-LeCoultre update Atmos Clock to icon of style
October 21, 2016
Met’s Costume Institute to honor “anti-fashion” in 2017 gala theme
October 21, 2016

Can luxury brands bridge gap between ecommerce and brand experience?
October 21, 2016
Department store’s online sales success relies on product guides: report
October 21, 2016
Marketing to the Smartphonista: A new generation of digital buyers
October 21, 2016

Ecommerce a bright spot amid luxury’s otherwise stagnant growth: Euromonitor
October 20, 2016
4 bases to cover on mobile surveys
October 20, 2016
The Plaza practices modern etiquette in new educational program
October 19, 2016

Opportune time to return to arts patronage model, says Artsy exec
October 19, 2016
Urgency for luxury brands to adopt mobile clienteling
October 19, 2016
Combining affinity with proximity is key to location-based marketing
October 18, 2016

Billionaire wealth has declined by $300B, say UBS and PwC
October 17, 2016
Luxury hospitality brands must focus on fine-tuning social media strategies
October 17, 2016
Technology and innovation are not simply interchangeable concepts in luxury
October 17, 2016

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  1. AM Test Article
  2. Green is the new black: Backing the Fashion Pact
  3. Seabourn extends UNESCO alliance in preservation push
  4. Owning the customer experience in an Amazon-disrupted market
  5. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  6. Luxury brands need to change their marketing strategy for India
  7. Natalie Portman, Rihanna join Dior in declaring what they would do for love
  8. Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
  9. In today's crowded fashion world, quality beats quantity: Jason Wu
  10. Brands celebrate International Women's Day with events and promotions