American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. AM Test Article
  2. Green is the new black: Backing the Fashion Pact
  3. Seabourn extends UNESCO alliance in preservation push
  4. Owning the customer experience in an Amazon-disrupted market
  5. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  6. Luxury brands need to change their marketing strategy for India
  7. Natalie Portman, Rihanna join Dior in declaring what they would do for love
  8. Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
  9. In today's crowded fashion world, quality beats quantity: Jason Wu
  10. Brands celebrate International Women's Day with events and promotions

State of digital payments acceptance in US online retail
April 20, 2020
It’ll be OK
April 19, 2020
Diane von Furstenberg’s Asia-Pacific head of biz dev on Shanghai Fashion Week
April 17, 2020

LVMH watch brands ditch Baselworld, following Swiss rivals in vitriolic split
April 17, 2020
Luxury conversion rates online trending similar to essentials, omnichannel businesses
April 17, 2020
How can brands ride on China’s rebound from COVID-19?
April 17, 2020

How Chinese shopping habits have changed after COVID-19
April 17, 2020
EU high court rules Amazon not liable for stocking infringing items sold by merchants on its platform
April 17, 2020
Who are the third-party platforms driving luxury ecommerce?
April 16, 2020

Consumers spending less on luxury, fearing job losses and economic uncertainty: report
April 16, 2020
Below-the-line marketing may be key to new brand experience
April 16, 2020
Store closures cleave retail into haves and have-nots as March revenue drop is worst on record
April 15, 2020

Luxury market will take years to recover from COVID-19
April 15, 2020
Right discount: Best coupon marketing strategies for 2020
April 15, 2020
Managing remote teams: 8 mistakes to avoid
April 15, 2020

IMF’s take on lockdown: “Worst economic downturn since the Great Depression”
April 14, 2020
LVMH Prize’s top gong scrapped for this year over COVID-19
April 14, 2020
Brands should nurture loyal wealthy customers as retention is key to bounceback
April 14, 2020

12-step pre-recovery checklist for CEOs
April 14, 2020
Implications for the fashion, apparel and beauty industries due to the coronavirus
April 14, 2020
Coronavirus impact on marketing budgets
April 13, 2020

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MOST POPULAR
  1. AM Test Article
  2. Green is the new black: Backing the Fashion Pact
  3. Seabourn extends UNESCO alliance in preservation push
  4. Owning the customer experience in an Amazon-disrupted market
  5. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  6. Luxury brands need to change their marketing strategy for India
  7. Natalie Portman, Rihanna join Dior in declaring what they would do for love
  8. Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
  9. In today's crowded fashion world, quality beats quantity: Jason Wu
  10. Brands celebrate International Women's Day with events and promotions