September 24, 2014
Swiss footwear and accessories label Bally is celebrating stripes by asking Instagram followers to post their own stripe creation with a branded hashtag.
The contest will celebrate 75 years of Bally’s stripes and will offer winners a Bally handbag. By creating a brand-specific photo contest, Bally is engaging consumers and spreading its name across social media.
May the best photo win
Through Oct. 7 Bally’s social media followers are encouraged to follow the brand on Instagram and upload a photo demonstrating stripes in their lives. The photos should be accompanied by the hashtag #BallyStripeYourLife.
The brand has been engaging Instagram followers this summer in several ways.
For instance, Bally shared behind-the-scenes images from its fall/winter 2014 campaign photo shoot every hour on the hour to get consumers returning to its account.
Bally’s “8 a.m. to 8 p.m.” showed the process the brand and Baron & Baron went through to create the advertising images for this season. Promising new content at set times gave consumers something to tune into (see story).
The competition ends on Oct. 7 and one winner will be chosen from each country. Winners will be announced on Instagram and Twitter and will have the chance to be featured on Bally's Facebook page.