American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Kayla Hutzler

kayla@napean.com

American Express: Luxury ecommerce up 25pc in 2011
Ecommerce sales to reach $200B in 2012: MasterCard Spending Pulse
Email open rates up 7.8pc year over year: Epsilon

European brands lagging behind US in digital prowess: L2 Think Tank
Affluent consumers see luxury purchases as intimate rewards: Ipsos Mendelsohn
Segmenting the affluent market key for luxury branded growth: Ledbury Research

Tiffany, Swarovski top jewelry, watch-specific digital IQ study: L2 Think Tank
Burberry, Gucci maintain digital domination: L2 Think Tank IQ Index
Starwood, Four Seasons, Relais & Châteaux most expensive global hotel chains

Strong marketing, customer service key to driving holiday sales: NRF
Burberry, Estée Lauder make the cut in L2’s beauty-specific digital IQ index
Jewelry, custom apparel top spending cutbacks for luxury consumers: Luxury Institute

Affluent family emerges as new luxury marketing segment
Audi, BMW dominate digital marketers in China: L2 Think Tank
76pc of eco-friendly consumers are affluent: study

Affluent consumer confidence drops 18pc in July: study
Chinese fashion market to triple in size over next 10 years: BCG
Amex exec: Luxury market has new, influential consumer base

BRIC markets key for luxury rebound: BCG
Consumer data should influence customer experience: Acxiom exec
Social influences retail consumers: study

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now