American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Peter Finocchiaro

peter@napean.com

Luxury automakers trail mass-market brands in perception of quality: study
How luxury marketers can engage women via online video: study
Burberry sets standard for engaging Generation Y: study

Luxury spending higher than pre-recession levels: American Express
Quality and ethics most important brand values to affluent consumers
Direct messaging, social media key to reaching wealthy consumers: study

Luxury market faces spending drought through 2020: Unity Marketing
Luxury sector sales rebound to historic high of 2007: Bain
Luxury car brands outperforming auto industry in 2010: study

Consumers on budget still buy luxury beauty goods: study
Ralph Lauren, Louis Vuitton named digital geniuses for social, mobile efforts
Louis Vuitton, Marc Jacobs ramp up ad spend as market improves

Recession-proof luxury consumers to spend more during holidays
Retargeted ads bump search queries for brands 1,000pc: comScore
Luxury auto brands should avoid online calls to action: study

Luxury brands must embrace social responsibility or lose business: study
Louis Vuitton ranked top global luxury brand of 2010: Interbrand
Luxury brands buck wasteful email marketing trend: Kognitio

Luxury brands must regain focus on customer experience: study
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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now