American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

News

Sustainable brands attract more consumers than luxury labels
Forrester Research: 2020 marketing trends
Retailers should show value to woo consumers to loyalty programs: report

Why luxury brands need to get personal with today’s digital natives
How UHNWIs’ philanthropic engagement is evolving
Younger, Asian consumers fueling luxury growth: Bain

Resale, peer-to-peer platforms gaining ground with holiday shoppers
Facebook may have a bigger link to luxury than you think
Luxury newcomers are redefining the paradigm of “cool”

Gap between fashion leaders and laggards increasing: McKinsey
Men struggle to be authentic selves in society: Zegna study
How influence works among the affluent

Email, app top channels as US consumers plan majority of holiday shopping online
Altiant’s Meryam Schneider: Luxury Woman to Watch 2020
Value-driven positioning can prompt consumers to switch brands

Technology plays vital role in dealership satisfaction
Gold jewelry faces perception hurdle in gaining Gen Z buyers
Geopolitical, economic uncertainty slowing luxury real estate pricing growth

Fast, transparent response to crises breeds continued brand loyalty
Billionaires safeguarding wealth with shifting investment strategies
Luxury real estate sales rebounded in Q3: Redfin

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now