Selfridges looks to older generations to revamp campaign

Published: November 24, 2014

British department store Selfridges is weaving a different tale this January with a spin on its usual “Bright Young Things” campaign by removing the age limit and welcoming talents of an older generation.

Travel prices to rise across globe in 2015: report

Published: November 21, 2014

A range of factors contribute to the expected rise in prices for airfare, hotel rates and ground transportation in 2015, according to a new report by American Express Global Business Travel.

Rich future for oft-maligned mobile banner

Published: November 20, 2014

The lowest hanging fruit in mobile marketing is the mobile banner. It is relatively cheap to make and the inventory is relatively cheap. But mobile banners have a fairly awful track record of ineffectiveness.