American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. AM Test Article
  2. Green is the new black: Backing the Fashion Pact
  3. Seabourn extends UNESCO alliance in preservation push
  4. Owning the customer experience in an Amazon-disrupted market
  5. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  6. Luxury brands need to change their marketing strategy for India
  7. Natalie Portman, Rihanna join Dior in declaring what they would do for love
  8. Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
  9. In today's crowded fashion world, quality beats quantity: Jason Wu
  10. Brands celebrate International Women's Day with events and promotions

Experiential trend opens doors for marketers, spurs haptic feedback
November 3, 2017
Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
November 2, 2017
Strong, emotional storytelling can help create passion brands
November 2, 2017

Delivering creative content means rethinking art of personalization
November 2, 2017
Burberry Foundation funds Oxfam’s Florentine anti-poverty efforts
November 1, 2017
Multichannel retail is ubiquitous, but brands must advertise and incentivize it more: L2
November 1, 2017

Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
November 1, 2017
Why emotion is key to ecommerce
November 1, 2017
Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
October 31, 2017

Producing loyalty programs without focusing on incentive-based benefits
October 31, 2017
Booming stock market has led to rise in affluents’ confidence
October 30, 2017
Fendi Studio tells of brand’s Hollywood connections via screenings, props
October 30, 2017

Has creative’s well of originality dried up?
October 30, 2017
Condé Nast speaks out against sexual assault, exploitation in fashion
October 27, 2017
Louis Vuitton flies into New York’s former Stock Exchange for exhibit
October 27, 2017

Global commercial real estate is going up in value: Knight Frank
October 27, 2017
US craves British luxury, but brands must be deliberate in approach
October 27, 2017
Robb Report’s 2018 Car of the Year event to benefit Napa Valley, CA fire relief
October 27, 2017

INYT Luxury Conference meets volatile political, economic climate head-on in EU’s center
October 27, 2017
Luxury Women to Watch 2018
October 27, 2017
Kering among 5pc of global companies to receive CDP A-grade
October 26, 2017

LATEST HEADLINES
MOST POPULAR
  1. AM Test Article
  2. Green is the new black: Backing the Fashion Pact
  3. Seabourn extends UNESCO alliance in preservation push
  4. Owning the customer experience in an Amazon-disrupted market
  5. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  6. Luxury brands need to change their marketing strategy for India
  7. Natalie Portman, Rihanna join Dior in declaring what they would do for love
  8. Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
  9. In today's crowded fashion world, quality beats quantity: Jason Wu
  10. Brands celebrate International Women's Day with events and promotions