Watchmakers return to Hong Kong for invite-only haute horlogerie event
Thirteen top watchmakers are returning to Hong Kong Sept. 30 through Oct. 2 for the second annual Watches & Wonders exhibition.
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Leading Hotels ranked top brand in China: report
Global hotel brands often have a reputation that differs markedly across countries, reflecting the challenges inherent in scaling service, according to a new survey by the Luxury Institute.
Saks Fifth Avenue introduces faces of fall during Beauty Week
Department store chain Saks Fifth Avenue is celebrating the start of fall with four distinct looks and Beauty Week festivities to engage consumers.
Rise of the enterprise mobile event app
The popularity of mobile event applications – matched by their rapidly expanding power and flexibility – is a direct result of the newly emerging mobile workspace.
Heritage brand architecture: Using passion for authenticity to create emerging brands
Sub-brands, or secondary brands, need to relate and support the original brand. Not to do so creates confusion and mistrust. This group of emerging brands is a singular opportunity to allow others to paint on the canvas of an existing brand.
Tag Heuer expands running presence through Chicago Marathon
Swiss watchmaker Tag Heuer is boosting its image in the running community with prime placement as the official timekeeper and timepiece of the Bank of America Chicago Marathon.
Bentley aims to make impressions with GT-3 racing debut in China
Britain’s Bentley Motors is partnering with Absolute Racing in China to expand its Continental GT-3 program.
New routes to loyalty rely on seamless, consumer-focused engagement: report
To create a lasting impression and build loyalty amongst younger consumers, marketers no longer need to tout “youth values,” according to a new survey by Havas Worldwide.
Bally honors stripes with Instagram contest
Swiss footwear and accessories label Bally is celebrating stripes by asking Instagram followers to post their own stripe creation with a branded hashtag.
Fortnum & Mason hosts dinner, auction for honey harvest season
British department store Fortnum & Mason is inviting consumers to visit its Honey Supper Club and auction to celebrate bees.