Longines enhances visibility in equestrian world

Published: September 24, 2014

Longines and the Interntaional Federation of Horseracing Authorities will present the Longines World’s Best Jockey award to the jockey with the best performance across certain highly ranked races.

Hublot aligns with polo scene in China

Published: September 23, 2014

Swiss watchmaker Hublot is becoming the official timekeeper of the Tang Polo Club in Beijing and has produced a timepiece to commemorate the relationship.

Automation vs. innovation: The matchup that shouldn’t exist in mobile advertising

Published: September 23, 2014

Why are we serving the same crappy advertising patterned after desktop units such as pre-roll video ads, mini banner ads, interstitials and the like? And why have we accelerated automation that makes it so easy to deploy such formats when industry research shows that users do not respond positively to these ads?