American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. AM Test Article
  2. Green is the new black: Backing the Fashion Pact
  3. Seabourn extends UNESCO alliance in preservation push
  4. Owning the customer experience in an Amazon-disrupted market
  5. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  6. Luxury brands need to change their marketing strategy for India
  7. Natalie Portman, Rihanna join Dior in declaring what they would do for love
  8. Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
  9. In today's crowded fashion world, quality beats quantity: Jason Wu
  10. Brands celebrate International Women's Day with events and promotions

Chandon continues breast cancer fight with Pink Party event
September 26, 2011
Why retailers should engage customers throughout their entire shopping experience
September 26, 2011
Cause-related programs good to salve self-indulgent purchases
September 23, 2011

India’s irony: Mom-and-pop shops control destiny of global brands
September 23, 2011
Significant class actions against premium SMS sweepstakes promotions resolved
September 22, 2011
21pc of consumers who view auto content access it daily: Millennial Media
September 21, 2011

Increasing the value of mobile payments
September 21, 2011
What Lowe’s 42,000 iPhones could mean to marketers
September 20, 2011
Have mobile coupons finally come of age?
September 19, 2011

Book excerpt: Why She Buys
September 16, 2011
Aspirational male consumers increase luxury goods spend by 156pc: American Express Business Insights
September 15, 2011
Affluent family emerges as new luxury marketing segment
September 14, 2011

Using good manners and e-signatures to grow business
September 14, 2011
Audi, BMW dominate digital marketers in China: L2 Think Tank
September 13, 2011
Rolls-Royce celebrates milestone centenary with club-backed drive
September 13, 2011

Taking marketing campaign integration a step further with mobile commerce
September 13, 2011
The Luxury Daily team takes on New York’s Fashion’s Night Out
September 12, 2011
Designing a mobile site for optimal conversion effectiveness
September 12, 2011

Longines, Town&Country create halo effect with awards ceremony
September 9, 2011
Home trends influence the luxury market
September 8, 2011
Five ways to ruin a 2D bar code campaign and how to fix it
September 7, 2011

LATEST HEADLINES
MOST POPULAR
  1. AM Test Article
  2. Green is the new black: Backing the Fashion Pact
  3. Seabourn extends UNESCO alliance in preservation push
  4. Owning the customer experience in an Amazon-disrupted market
  5. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  6. Luxury brands need to change their marketing strategy for India
  7. Natalie Portman, Rihanna join Dior in declaring what they would do for love
  8. Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
  9. In today's crowded fashion world, quality beats quantity: Jason Wu
  10. Brands celebrate International Women's Day with events and promotions