American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. AM Test Article
  2. Green is the new black: Backing the Fashion Pact
  3. Seabourn extends UNESCO alliance in preservation push
  4. Owning the customer experience in an Amazon-disrupted market
  5. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  6. Luxury brands need to change their marketing strategy for India
  7. Natalie Portman, Rihanna join Dior in declaring what they would do for love
  8. Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
  9. In today's crowded fashion world, quality beats quantity: Jason Wu
  10. Brands celebrate International Women's Day with events and promotions

How to make a brand iconic
February 23, 2023
Green Guides makeover’s impact on fashion and cosmetics marketers
February 20, 2023
How to navigate ChatGPT’s disruptive innovation
February 17, 2023

Client retention, referrals to drive luxury
February 1, 2023
Louboutin chalks win against Amazon’s fake footwear
January 30, 2023
How Discord helps build brand communities
January 23, 2023

Digital marketing in British economic slowdown
January 14, 2023
Issues impacting retailers in 2023
January 3, 2023
Luxury Daily Awards 2022: LVMH, Saks, Vogue, Bain and Bernard Arnault
December 29, 2022

Making TikTok video creative better
December 22, 2022
Going global to local with data-driven creative
December 2, 2022
How marketers can deliver optimal customer experience
December 1, 2022

Discounting merchandise while maintaining brand integrity
November 30, 2022
How can Cartier enhance its in-store, digital client experience?
October 28, 2022
Shopping habits, expectations evolve as consumers return to stores: Mood Media
October 23, 2022

Unionization’s impact on fashion
October 14, 2022
Bridalwear battle, in era of social media, is cautionary tale for self-named brands
October 12, 2022
5 digital innovations changing luxury’s future
July 19, 2022

Another Louboutin vs. Amazon referral faces off in EU court
June 9, 2022
How social media marketing could hurt your business
May 27, 2022
Looming choice: MOVID or NOVID?
May 20, 2022

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  1. AM Test Article
  2. Green is the new black: Backing the Fashion Pact
  3. Seabourn extends UNESCO alliance in preservation push
  4. Owning the customer experience in an Amazon-disrupted market
  5. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  6. Luxury brands need to change their marketing strategy for India
  7. Natalie Portman, Rihanna join Dior in declaring what they would do for love
  8. Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
  9. In today's crowded fashion world, quality beats quantity: Jason Wu
  10. Brands celebrate International Women's Day with events and promotions