Advertising

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Exploring the cultural cost of Black business acquisitions

October 22, 2024

5 reasons to advertise on TikTok

September 27, 2024

4 ways predictive messaging can elevate your campaign

July 8, 2024

How we did it: Reaching advertisers with advertising in new ways

June 3, 2024

How brands can improve return on ad spend with partnerships

May 1, 2024

How marketers should look beyond third-party cookies with Google Chrome phaseout

January 22, 2024

Brands should combine online media with offline channels for consumer attention

January 10, 2024

Going global to local with data-driven creative

December 2, 2022

Apple’s crucial IDFA change: 3 tips for strengthening brands with first-party data

June 27, 2021

Challenges and opportunities that deliverable-based pricing represents to marketing

April 26, 2021

Fashion ad spend down, with some bright spots: report

July 31, 2020

US advertiser lobby ANA commits to racial equality in advertising and marketing

June 9, 2020

US advertiser lobby ANA drafts media buyer’s guide for picking data providers

May 11, 2020

Premium publishers experiencing slight rebound in ad spend projections

April 30, 2020

What digital advertising players can learn from Spotify

April 28, 2020

With no trade shows, ramp up PR, content marketing and digital outreach

April 3, 2020

Google parent Alphabet, Facebook duopoly to overtake TV spend for first time

March 3, 2020

How marketers can prepare for Google ending third-party cookies on its Chrome browser

February 21, 2020

Affluent listening of podcasts by generation and gender up

November 1, 2019

Amazon set to disrupt ad ecosystem, threatening duopoly of Facebook and Google

September 6, 2019

5pc of advertising spend dedicated to multicultural audiences: ANA

August 9, 2019