American Marketer
Marketing
3 ways AI helps advertisers measure campaigns better

Marketing budgets are only 7.7 percent of company revenue in 2024, down from an average of 11 percent in the preceding four years.

Financial services
US financial tracking, compliance and planning growing more complex: PL Accounting Solutions’ Pooja Loomba

The common thread among the legal, real estate and luxury sectors is the critical need for meticulous financial tracking, stringent regulatory compliance and strategic planning.

Marketing
How we did it: Reaching advertisers with advertising in new ways

Many B2B ads end up looking more like a reformatted version of a sheet from a conference than a memorable concept.

Marketing
Will AI prompt a marketing revolution?

It is increasingly clear that the future of marketing is intrinsically linked with AI.

Marketing
How brands can improve return on ad spend with partnerships

Partnership and affiliate programs have emerged as powerful tools, promising heightened visibility, expanded reach and enhanced brand engagement.

Jewelry
How Gen Z is driving new trends in jewelry-gifting

When it comes to jewelry, Gen Z is instigating new trends, forcing high-end and luxury jewelry retailers to sit up and take notice.

Jewelry
How Gen Z is driving new trends in jewelry-gifting

When it comes to jewelry, Gen Z is instigating new trends, forcing high-end and luxury jewelry retailers to sit up and take notice.

Software and technology
9 counterintuitive trends in AI

Rather than me writing these by myself, I decided to co-author the top counterintuitive trends in AI with ChatGPT.

Software and technology
Have your digital marketing assets outgrown Google Drive?

If digital asset organization and findability are in disarray, trouble tends to snowball quickly.

Marketing
How small businesses can optimize digital marketing

It is important to determine what marketing campaigns and platforms convert the most customers and generate the most revenue.

Marketing
Next frontier of contextual advertising: Your living room

The shift from generic placements to contextually relevant ad pods is not just a technological upgrade.

Retail
Buyer signals that matter and how retailers can use them

Not every shopper’s behavior matters equally when it comes to evaluating who the high-value and low-value customers will be over time.

Marketing
Treasure Data named leader in debut Gartner Magic Quadrant for customer data platforms

The Gartner report evaluated 17 different CDP vendors on 15 criteria.

Retail
Smart strategies for a successful 2024 gift return season

As marketers, our reflex is to get returners to purchase something else ASAP. That is not always going to drive the most lifetime value or retain the customer.

Marketing
AI will make analytics an essential input to creative

For advertisers, the question of putting in the best possible prompts that will lead to more performant content will be absolutely critical.

Marketing
How marketers should look beyond third-party cookies with Google Chrome phaseout

With Chrome finally closing the book on cookies, retailers must find effective alternatives to compete.

Retail
Measuring the impact of holiday sales on US small business

The latest figures from Adobe Analytics show that from November to December 2023, U.S. consumers spent more than $222 billion while shopping online.

Marketing
Brands should combine online media with offline channels for consumer attention

The impact of the brand message is larger, more important by association in non-mobile environments.

More Stories