American Marketer
Retail
4 tips on how marketing can help overcome holiday challenges

From feeling overwhelmed and underprepared to facing the uncertainties brought forth by inflation and an unstable economy, the pressure is real for business owners.

Legal
IP options to protect products in fashion

Fashion can be protected with the right IP, through a combination of design patents, trade dress, trademarks and copyrights.

Marketing
5 steps leaders can take to unleash their team’s strengths

It is one thing to acknowledge that you are not the smartest person in the room. It is another thing if you still do not get out of the way to let your team do their job.

Government
How to manage political discussions in the workplace

As the U.S. presidential election nears, the temptation to discuss politics in the workplace will likely be at an all-time high.

Marketing
Exploring the cultural cost of Black business acquisitions

When we rise, do we fall? That is the question facing Black-owned businesses.

Retail
Determining retail point-of-sale investments with a measured approach

Point-of-sale ROI is not just about totaling the units sold off an in-store display, especially when results may influence future placement and investment.

Retail
Determining retail point-of-sale investments with a measured approach

Point-of-sale ROI is not just about totaling the units sold off an in-store display, especially when results may influence future placement and investment.

Retail
How to balance CX with EX

With consumer expectations constantly evolving, keeping employees motivated and engaged can feel like a constant challenge.

Marketing
5 reasons to advertise on TikTok

Many marketers have maxed out their spend on other social channels or it may have become too cost prohibitive.

Legal
What does Texas federal court overturn of FTC ban on non-competes mean?

Employers may resume reinforcing reasonable non-compete provisions and agreements.

Retail
Luxury retail stores should adapt to the shift in shopping behavior

There appears to be a common thread among stores that have fallen behind – they have not adapted fast enough, losing track of their customers’ needs and desire for change.

Sports
How sneaker raffles spell out the bot problem for retailers

Raffles are now overrun by bots often operated by professionals who make a living from reselling sneakers for massive profit.

Software and technology
How hybrid work can advance sustainability in the workforce

Despite the momentum and prioritization of hybrid work, many organizations struggle to implement effective strategies.

Retail
How AI can limit damage from fraudulent claims targeting luxury retailers online

Visa’s annual Global eCommerce Payments & Fraud Report, in partnership with the Merchant Risk Council, listed returns fraud as the leading form of online abuse for the first time.

Marketing
4 ways predictive messaging can elevate your campaign

The digital landscape is saturated with in-the-moment messaging, making it difficult for brands to stand out and connect with their target audience.

Marketing
How AI empowers audio marketing

Recent campaigns that show AI-generated audio campaigns actually increase the need for human creativity.

Travel and hospitality
5 key trends redefining the Indian luxury travel industry

Per recent research by Deloitte, around 50 percent of those surveyed in India want to spend more on experiences than on physical possessions.

Marketing
3 ways AI helps advertisers measure campaigns better

Marketing budgets are only 7.7 percent of company revenue in 2024, down from an average of 11 percent in the preceding four years.

More Stories